Creating a twenty-first-century city is not so much a question of technology as it is of jobs, dollars and quality of life. A communitys plan to reinvent itself for the new, knowledge-based economy and society therefore requires educating all its citizens about this new global revolution in the nature of work. To succeed, cities must prepare their citizens to take ownership of their communities and educate the next generation of leaders and workers to meet the new global challenges of what is now being termed the Creative Economy. At the heart of such efforts must be recognition of the vital roles that art and technology play in enhancing economic development and, ultimately, defining a creative community — a community that exploits the vital linkages among art, technology and commerce. A community with a sense of place. A community that nurtures attracts and holds the most creative and innovation workers. Those communities placing a premium on cultural, ethnic, and artistic diversity, reinventing their knowledge factories for the creative age, and building the new information infrastructures for our age, will likely burst with creativity and entrepreneurial fervor. These are the ingredients so essential to developing and attracting the bright and creative people to generate new patents and inventions, innovative world-class products and services, and the finance and marketing plans to support them. Nothing less will ensure a citys economic, social, and political viability in the twenty-first century. Wissenschaftlicher Aufsatz aus dem Jahr 2010 im Fachbereich Kulturwissenschaft, Note: -, San Diego State University.

Making an online community that grows and survives isnt easy. It takes planning, vision and dedication. Most companies arent prepared to invest the time and manpower it takes to make it happen, and when their communities fail to prosper, they blame it on chance.

But chance doesnt play a part in whether or not you respond to your communitys needs. Successful online communities dont just happen, but with proper care and feeding your company can build a community that surpasses all of your expectations. If you are kind to the people who make up your community, youll gain a sold-out customer base and your business will be the beneficiary of increased sales, increased loyalty and increased customer satisfaction. This book isnt intended to tell you what a community is, it will explain what a company can gain from a great online community and it will give you the education and tools you need to make it happen.

This book is for anyone who wants to build a fantastic online community. From Product Mangers to Executives, from Entrepreneurs to Evangelists, anyone can make their companys community thrive. Community management isnt about trickery or contests, but about treating your communitys members as if they matter to you. After reading this book, you have no excuse not to build your own thriving online community.